"Applying a consistent colour palette to the varying aspects of spheres and circles, the same data set is repeatedly visualised, yet at first glance the different entities all seem radically different. This starl effect calls into question how regularly our opinion of the fact is shaped by design choice, rather than by the substance of the data itself."
Bourquin, N., Ehmann, S., Klanten, R., & Tissot, T. (Eds) (2008). Data flow: visualising Information in graphic design. Berlin: Gestalten.