Mainly businesses but across all sectors. Would provided a basic reporting tool. Design of interface needs to reflect different abilities of users and also different companies. Would therefore be best to keep design minimal and clean.
They may want different outputs. Perhaps integrate using api’s to third parties like Statigram. i.e. business cards to Moo, and ability to tweet, facebook etc as many companies now integrate social media.
Would be on a monthyl or yearly basis? What it there to keep clients? maybe they might sign up for a mnth and cancel subscription after they’ve fnished the reoprt?
Maybe need to include a promotional piece that can be sent so they are getting something back. Ideas for this include a monthly summary of their activities using the system. Could be printed of digital e-newsletter?